When I first arrived at Publicis NY I came with an idea: create a brass instrument from brass bullet casings. From there it was two years of asking the right clients, the right musicians, and willing people to make it happen. Along with a very dedicated AD, ACD, CDs, and a killer ECD, the trumpet came to life for Parkland students who helped launch an organic tour across the country.
It got lots of press for the kids and it was played by artists like The Who, Panic! At The Disco, and during halftime at Miami Heat’s final home game. Throughout the project I managed the entire social media presence. I must admit it was an amazing experience.
https://musebycl.io/music/parkland-students-made-trumpet-bullet-casings-musicians-play-shows
https://adage.com/creativity/work/shinemsd-instrument-hope/2166156
This was shortlisted 3 times at the 2019 Cannes Festival of Creativity.
This won Bronze at the 2019 Clios.
This was shortlisted for innovation in design, direct marketing, and guerrilla marketing at the 2020 OneShow.
This was shortlisted and won a merit at the 2020 ADC awards.
This was shortlisted for the AICP Next award.
3 Cannes Shortlists — Entertainment, PR, and Design.
To get people excited to dine out again, we created a campaign that made for the biggest day in Resy history.
To get a younger generation excited to shop small and support their community we hit them right where it counts: on Tik Tok.
HPE knows that IT can become a Monster of a problem. So I helped make one with some cutting edge real-time puppetry from The Mill and then we tamed it.
This campaign won silver pencil at the 2019 One Show awards.
Agency: Publicis | Role: Copywriter | AD: Dudu Gomes | ACD: Jake Blumenau | CD: Carlos Perez | CD: Justin Via | ECD: Matt McKay
Silver Pencil Winner
What started as an interim social post quickly turned into an entire campaign that generated big numbers for a client who wasn’t expecting much. We lamPOOned (wink wink) valentine’s day cards to drive awareness for a product that helps you have better movements. We worked from the insight: when you get to know someone, you REALLY get to know someone.
Each post had a front and a back. The back instructed users to tag loved ones in the comments, which many did!
AD: Braden Clark
Agency: Terri & Sandy
HPE have the experts to help anyone navigate the new frontier of tech: the cloud.
I helped create this very rich world a hero traverses thanks to HPE technology.
Google asked us to tell a fairy tale in six seconds. So, I wrote a modern retelling of Snow White as one of vanity set in Hollywood. Then, it got turned it into a whole campaign shot by hand with no budget. Thankfully, all those years as a producer/director were useful!
This campaign premiered at Sundance.
Agency: Publicis | Role: Copywriter | AD: Bri Lynch
Peyton Manning was still going to be the spokesman for Papa John’s game day pizzas despite not being a game day player. That gave me an idea: what does Peyton know about hosting a watching party? He’s never done it before. So, these are his efforts.
Agency: Grey | Role: Copywriter | AD: Bobby Selby
Peyton didn't think through inviting both Blue and Miles.
A football game is a great place for a smoke machine. A pizza party? Not so much.
JJ Watt comes through in the clutch.
From medicine to space travel HPE wanted to be known as the partner in finding out what's next for the tech world. So, I wrote a manifesto that captures that spirit.
Art Director: Dudu Gomes
I got the chance to write for National Geographic. My boss simply said, "write something you haven't seen made." So, rather unnaturally, I wrote about sharks having sex.
The YouTube reviewers didn't find it as funny as my friends.
My Favorite YouTube comments:
"I EXPECT BETTER OF YOU NAT GEO!"
"I get you're trying to make it interesting, but be professional about it"
"2lewd"
While working at Mullen I was not a copywriter. But, I did get my hands on briefs and wrote up ideas after hours and over weekends. It's not fantastic but I was hungry for the chance...
2016 Acura ILX Launch (click me!).
I decided to teach myself how to code. I also have pretty terrible posture. And there wasn’t anything out there that helped remind people to sit up straight. So, I decided to make a smart necklace that corrects your posture.
How? Well, it knows when you are slouching. What then? It sends a buzz to the clasp.
Bring me on in and I’ll explain how it works.
In the meantime here are some behind the scene pics!
Role: Coder
September 2018
